It's ironic I'm about to blog about blogging as really it's one of my pet peeves. In general I don't like to read about blogging on people's blogs but here I am, going to do it anyway.
One of the biggest things to come out of Cybermummy '11 for me (other than my waistline due to the abundance of cupcakes!) was the message that bloggers need to find their niche.
This is pretty much bad news for me, as I don't have one and until Cybermummy it never really dawned on me to care. I don't class myself as a "mummy blogger" as I don't really blog about my children, so that's certainly not my niche and obviously I blog a fair amount about food and cooking but could hardly be labelled a foodie. I enjoy reading books and doing the odd book review but that doesn't make this a book blog and then of course there are all the other subjects I enjoy blogging about - films, music, fashion and so on. It seems then that really I am a jack of all trades and a master of none!
But, does that really matter?
I picked my blog name because it wasn't specific or niche. I have in the past had a food blog and a mummy blog but eventually I found them both incredibly limiting. I wanted to write about whatever I was thinking or feeling, or perhaps about something I had seen or read. That kind of content doesn't sit well on a food blog so back in 2009 I decided to ditch the food blog and start again.
I've now learned that not having a niche probably makes me a less attractive choice for brands and that if I'm wanting to make a commercial success of my blog, I really need to streamline and focus it on a particular area. I'm currently torn on this. On one hand, clearly it would be nice to earn some extra money from something I enjoy doing and that takes up a fair amount of my leisure time but on the other, I'd hate for my blogging to become a chore. Trying to conform to what is or is not acceptable or advisable, well, I think it would kind of suck the fun out of it. For me, anyway.
My blog is my personal space, to express myself in whatever way I choose. If people can't cope with my random offerings then they don't have to read them, but I will write them regardless. Deep down I feel that the perks of occasionally working with brands need to come second to pleasing myself or else what's the point of calling this MY blog.
Where do you stand on the niche issue? Do you have one? Do you believe it is important? or do you really not give a monkeys bottom?
I'm not sure I am ready to be pigeon-holed so for now I will remain the niche-less Mrs M!
love & kisses
Mrs M x